Projects


For my graduation project, Studio.5, I researched the fashion show of the future, envisioning what a digital fashion show might look like in 2050. This project combined my love for design, fashion, and architecture, as I conducted in-depth research into the creation and evolution of fashion shows. I explored innovation techniques, industry developments, and the hopes and expectations of consumers to imagine how fashion presentations could evolve.

Studio.5 was showcased at the Now Show 2024 at St. Joost School of Art & Design as part of the Design class of 2024, where I had the opportunity to share this vision for the future of fashion.


Moving forward together. From 2023, Friesland College and ROC Friese Poort will merge as one large educational institution, giving them the right scale to really make a difference in the region. Offering courses together is not only efficient, but above all more visible and recognizable for the outside world. - Total Design

Client. Firda
Agency
Total Design
Team
Agreeth Wiersma
Luc Reinders
Samuel Woerdeman


Conceptual playground showcases a collection of sketches, prototypes, and conceptual explorations that offer a behind-the-scenes look into the creative process. This space is dedicated to the early stages of design – from raw ideas to evolving concepts – where experimentation and innovation take center stage. It’s a showcase of the projects in progress, small yet significant, that reflect my passion for pushing boundaries and exploring new possibilities.


Qurin is an innovative company that has developed a new method of early cancer detection. Qurin uses a urine test that can determine the presence and type of cancer with high accuracy and sensitivity. Qurin wants to save people a lot of suffering through this urine test, and give them a better chance of surviving and curing cancer. - Total Design

Client Qurin
Agency
Total Design


Brands in Motion exhibits my exploration of animated branding through 2D and 3D techniques. These animations are designed to illustrate how movement can help communicate a brand's story, adding another layer to its visual identity.


Qurin is an innovative company that has developed a new method of early cancer detection. Qurin uses a urine test that can determine the presence and type of cancer with high accuracy and sensitivity. Qurin wants to save people a lot of suffering through this urine test, and give them a better chance of surviving and curing cancer. - Total Design

Client. Qurin
Agency
Total Design
Team
Agreeth Wiersma
Samuel Woerdeman


Cover to cover showcases a mix of typography, color, and imagery, created to capture attention and communicate a variety of different concepts.


GustoMSC differentiates itself through high-quality technological design solutions in the international offshore energy market. We describe this maritime engineering consultancy in all communications with the tagline ‘The Pioneers of Offshore Engineering’.
Through storytelling, the intelligence of the engineers is revealed in an inspiring way,
while a content marketing campaign helps win new orders. - Total Design

Client GustoMSC
Agency
Total Design
Team.
Julius van der Woude
Samuel Woerdeman
Kassahun Villa

About me

Samuel Woerdeman
(You can call me Sam)

+31 6 51299237
samuel-w@live.nl

The Netherlands

Education

2020-2024 Design (cum laude)
St.Joost School of Art & Design

2023 Arts & Humanity (minor)
St.Joost School of Art & Design

2017-2020 Trendresearch & Concept Creation
Fontys Hogescholen

Experience

2023-2024 Designer
Total Design

2023 Project lead & designer
Electron Breda

Time for coffee!